In spirit of completing 10 years, Tarang now offers new ‘unparalleled’ taste

Pakistan’s favorite tea whitening brand has launched a new delicious recipe to further enhance the taste of each cup of tea

Karachi – 10 April, 2017: Tarang, Pakistan’s number one tea whitening brand, and a product of Engro Foods Ltd., has unveiled a new recipe of ‘unparalleled’ taste. Since its launch 10 years ago, as the perfect complement to tea, Tarang has been delighting millions of consumers across Pakistan with its award winning taste and high quality. To celebrate this decade long relationship with its loyal consumers, and as part of its mission to provide the perfect cup of tea to every consumer, Tarang has revamped its recipe in its 10^th anniversary year. To share this news with consumers, Engro Foods has announced a new TVC, inviting consumers to try the amazing new taste Tarang adds to their cup of tea.

“Tarang’s new unparalleled taste will allow ladies of the household to bond with their family over an unrivalled cup of tea,” said Ahsan Afzaal Ahmed, Director Marketing – Engro Foods Limited. “The change in taste is our way of thanking consumers for making Tarang the number one tea whitening brand in the country for the past 10 years.”

Prepared by the finest food experts, the Tarang‘s new recipe is made with the highest quality ingredients from the best local and international sources. The recipe includes skimmed milk sourced from 100% pure milk, high quality vegetable fat, natural milk fat and sugar; creating the perfect match for the perfect cup of tea.

Tarang is approved and certified by Pakistan’s top national standards body, the Pakistan Standards & Quality Control Authority (PSQCA) and is 100% safe for tea-lovers of all ages.

The TVC, releasing on mass media nationwide, stars Chef Mehboob alongside his wife onscreen, sharing a cup of tea with guests, which include his old friends, veteran film-maker Syed Noor, and his wife Saima. The advert showcases how the perfect cup of tea can leave loved ones amazed and delighted, leading not only to praise, but also quality bonding time.

About Engro Foods Limited

Engro Foods Limited (the Company), is a public listed company incorporated in Pakistan, under the Companies Ordinance, 1984, and its shares are quoted on the Pakistan Stock Exchange. The Company is a subsidiary of Engro Corporation Limited (ECL) and its registered office is situated at 5th Floor, The Harbor Front Building, Plot No. HC-3, Block-4, Scheme No. 5, Clifton, Karachi.

The principal activity of the Company is to manufacture, process and sell dairy products, ice cream and frozen desserts. The Company also owns and operates a dairy farm.