In a groundbreaking collaboration, Walee proudly announces its partnership with Tamasha for the upcoming Pakistan Super League (PSL) Seasons 09 and 10, setting the stage for an unparalleled cricket viewing experience. This strategic alliance is poised to elevate the sports entertainment landscape and cater to a diverse audience with innovative content formats.
With a target audience of 30 million unique users and a projected 200 million-plus total views, HBL PSL Season 09 promises to be an extraordinary spectacle for cricket enthusiasts. Tamasha, known for its commitment to showcasing key sporting events, including the ICC T20 World Cup 2022, FIFA World Cup 2022, Asia Cup 2023, and ICC World Cup 2023, continues to be the flag bearer of bringing cricket, the most beloved sport of the Pakistani audience, to their fingertips at all times.
Broadcasting HBL PSL-9 on Tamasha represents another significant stride towards the platform’s ambition to provide accessible entertainment to the audience. Ahsan Tahir, CEO of Walee, emphasizes the strategic importance of aligning with platforms that resonate with the digital-savvy demographics, stating, “This alliance is not just redefining sports entertainment; we are strategically shaping the future of corporate engagement in the digital age.”
Tamasha, catering to the entertainment needs of the local audience, offers a 360-degree spectrum of content, including Pakistani and international movies, shows, over 75+ live TV channels, and Originals. Aamer Ejaz, Chief Digital Officer at Jazz, expressed the platform’s commitment to providing users with the best sports content, declaring, “Jahan cricket, wahan Tamasha – Be it local leagues or international sporting events, we always want our users to experience front-row action.”
The partnership introduces an innovative blend of long and short video formats, revolutionizing the way cricket enthusiasts engage with the sport. Advertisers can anticipate unmatched transparency and broad outreach, signifying a momentous shift in the sports entertainment sector. As the digital age unfolds, Walee and Tamasha’s collaboration not only promises an immersive cricket experience but also sets the stage for a dynamic future where sports and digital engagement converge seamlessly. Get ready for a grand slam of entertainment, redefining the game in HBL PSL Seasons 09 and 10.
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
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