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Hamza Ali Abbasi shares a new truth in a brand new tv campaign released by Lipton with the caption ”Lipton piyo aik baar Bhool jaoge danedaar”. The tvc looks hilarious and directly attacks its competition in a creative manner. We have previously seen telcos and beverage brands coming up with similar ideas and comparitive marketing and now with Tea brands this looks interesting indeed.
Here is the Lipton 2016 tv commercial & its behind the scenes footage featuring Hamza Ali Abbasi:-
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Lipton TVC 2016 Credits
Lipton Aik Baar, Bhool Jaogey Danedar
Production House: Filmsaaz Films
Agency: BE DDB
Director: Murtaza Chaudary
Asst Director: Fida Moin
DOP: Rana Kamran
Executive Producer: Faysal Chaudary
Producer : Atiq Hassan
Art Director : Noman Akhter
Set: ArteFact
Line Production: Crew Films
Wardrobe: Mavi Kiyani
Edit : Amir Saif @ Post House
Styling: Asif Naseem @ N-Gents
Makeup: Beenish Parvez
Music: Kashan Dawar @ Audio Box
Colorist: Zairi The Post Bangkok Co., Ltd.
I had not expected from Unilever to practice like this. Direct Brand war with Tapal Danedar. Tapaldanedar also did that. Lipton Yellow label Brand manager should understand the target market of Lipton yellow label
what about Supreme, Red Rose, Pearl Dust? I have worked with Unilever and love to work with again after MBA Marketing. But I still like Tapaldanedar Tea.
Unilever Brand Managers should show a creativity, Surf is fighting with Arial, Rafan Best Food Jelly is fighting with National, Lipton direct war with Tapal Danedar Knorr Noodles with Maggi and other brands.
Sunsilk Hair Care Brand not doubt show creativity in every campaign, Lux Brand no doubt excellent campaigns with Fawad Alam and Maera Khan. Lifebuoy no doubt working well for germ protection in the line of hygiene product category. campaign in a creative manner competing Dettol Soap.
Clear Shampoo again goes to the right direction to compete with Head and shoulder in the category of Anti-Dandruff in the range of both male and female with right sponsor Cristiano Ronaldo worlds highest paid footballer
It was a time for Rafan Jelly to be promoted, National jelly has taken an edge over Rafan Jelly in the minds of customers due to continuous TVc’s and Bill Boards of National Jelly at different locations at Karachi. Unilever hires the students of LUMS who cannot go outside to watch market trends but they just sit on the chair in head office. Enlarge your view out of LUMS you’ll find so many creative and competent candidates from other Universities as well.