Acclaimed Indian film actress Malvika Mohanan, who has appeared in Hindi, Kannada, Malayalam and Tamil language films was spotted recently walking for Designer Jyoti Reddy, presenting her exquisite collection Bhoomi Bhoomi at Lakme Fashion Week Spring/Summer 2019 looking absolutely ravishing, carrying the collection in style with perfection.
Ereena by Designer Jyoti Reddy Presenting Bhoomi Bhoomi: The Collection Preview at Lakme Fashion Week SS19
In the times of consumerism circus for this summer Ereena by Designer Jyoti Reddy refocus priorities and celebrates fashion at its organised best ever. Bhoomi Bhoomi is born out of the painful foresight of the depleting ecology that we would be leaving behind for our future generation.
Our fragile environment is crumbling as we breathe and we are solely to be blame for such mass assassination of our mother nature. The collection is our personal pledge to look inwards and explore an meaningful significance to preserve this organic treasure of life. It’s an urgent need to move towards a shared ethos , where nature’s precedence and waste is invited back to a new fruitful cycle. Our signature silhouettes and perennial classics are revisited emphasizing the hand crafted legacy of our home grown weaves. Adding to its timeless appeal, the custom made fabrics are isotherm.
The quintessential tribal silk yarns are cultured from our associate silk factories, where every yarn is dexterously obtained through all organic chemical free processes. Bhoomi Bhoomi is a wonderful synergy of contemporary design , a novel interpretation of traditional weaves, the beauty of natural dyes and The weaves magnificently combine techniques like ikat, jamdani and jacquard to give you unique qualities, never been seen before. Each look in colored using all natural materials such as Manjista, indigo, Annette, and Pomegranate. This collection is indeed a pure celebration of indigenous crafts, sustainable fashion and responsible designing. Come be part of this fashionably noble movement of style.
Ereena unveils Bhoomi Bhoomi @lakmefashionwkA synergy of contemporary design.A novel interpretation of traditional weaves.The beauty of natural dyes.The philosophy of sustainability.A collection of fine apparel comprising sarees, blouses, pants, tunics, dresses, skirts, shirts & jackets. Celebrating fashion. Respecting environment.Good for you. Good for the planet.
Posted by Ereena International on Friday, February 1, 2019