Designers Sam Dada & Rubaaiyat by Mini Bindra showcase their collections at London Fashion Week


SamDada is a fashion brand coordinative by designer Sam Dada, which originated in 2005 in Lahore Pakistan. Sam Dada is a self taught designer who has showcased across Asia, Europe and USA, The SS19 collection is entitled “peace in the region”.

She has presented her collections at Pakistan Fashion Week, Dubai Fashion Week, Doha Fashion Week, India Fashion Week, Embassy of Pakistan, Oslo Fashion Week and AAPNA exhibition LA to name a few.

Sam Dada has developed in to a concept Fashion designer with peace as the central factor reflected in her design and approach, not undermining the concept of Fashion designer yet plummeting peace as the core message.

My collection reflects fusion in between west and east we use info-Pak colour pallets; cuts from ottoman and overall look look can reflect both sides

Sam Dada Believed in peace and harmony among regions through culture; heritage and fashion

Fashion is a language of peace and designers are peace Ambassador

This collection entitled as fusion across the border.


The name Rubaaiyat is inspired by Persian Poet Omar Khayyam’s poems/rubaiyas and like Omar’s poems, Rubaaiyat endeavours to capture the essence of love and spirit in their collections•



The agglomeration is a lunette to the allure of 90’s epoch. A stark contrast to the quitessential street fashion from the time. “ Roman D’ete “ is a tale of feminish agglomeration that defines 90’s fashion.

The flowy delineation range from dramatic sleeves to fabric manipulation with the impression of intricate embellishment generating versatile options. Exuberant ruffles, flounce and exaggerated sleeves enumerate drama to the effeminate element to the amalgamation.

The efflorescent imprinted chiffon along with flounce, furbelow and embellished motifs are the focal point of the collection. As it is an amalgamation of the blooming imprints along with theatrical sleeves, ruffles and fabric manipulation.

The aesthetics of the creation starts with convoluted hand crafted threadwork and move to the drama in the structure of lantern sleeves and ruffled rim with the blooming imprinted calico.

PR Enigme Internationale

Photography by Shahid Malik

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