Karachi, January 04, 2016: After revolutionizing the cosmetic industry world over, the sassy and classy cosmetic brand, theBalm is all set to take over the local cosmetic industry with the launch of its high-quality makeup line in the metropolitan on January 4, 2016. The launch event held at the Scentsation, Dolmen Mall Karachi was attended by the who’s who of the fashion and entertainment fraternity.
Available at the leading luxury retailer outlet Scentsation, theBalm boasts a high-quality makeup line for the fun, flirty & fierce! theBalm cosmetics flaunts a comprehensive line of makeup and cosmetic products with its rich portfolio serving in skin care, hair care and nail polish categories among a whole lot of others. With a “beauty in five minutes” philosophy, theBalm’s multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs.
The company is now entering into the Pakistani market by collaborating with ‘SCENTSATION’ which itself is the leading luxury retailer in the fragrance Industry. This collaboration will strive to provide the latest and top of the line products, offering customers a premium selection of international brands across product categories, fragrances, cosmetics & skincare.
“Every great company or brand looks towards the future, we are no different. To further our strategy of “beauty in 5 minutes”, we will soon launch our brand in beauty salons. There is no other better place to test our brand and develop a loyal customer base,” Brand Manager, theBalm.
The inauguration event also provided attendees an opportunity to test the makeup line in its “beauty in 5 minutes” demonstration section. The makeover for this extravagant occasion was done by Sabs Saloon.
theBalm is a global brand which boasts of a complete range of makeup products, with a vision to provide Glamour, Excitement and Innovation through High-quality Products at Affordable Prices. With a “beauty in five minutes” philosophy, theBalm’s multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. theBalm is not only the one of the leading chain of cosmetics internationally but also has a powerful presence in many countries around the world. In 2004, Marissa Shipman, founder of theBalm, realized there were a few simple products she needed to help her look and feel glam all the time-and if she needed them, other women did too… Marissa decided to indulge in her curiosities and went to Amazon where she bought 11 books on how to make makeup related products and started mixing in her kitchen. “I went makeup crazy. I incorporated the company, worked out a budget, hired a chemist and designed a website.” She began integrating anti-aging ingredients, triple-milled pigments, fabulous scents…and theBalm was born. Fast forward ten years, you can now find theBalm’s Paraben and Cruelty-Free products worldwide.
theBalm is empowering women to make a statement, explore new looks and flaunt their own creativity and individuality. Inspired by confident, accomplished women, theBalm gives you scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully.