For more than 130 years, Wella Professionals has been dedicated to serving the salon industry with exceptional color products and technological advancements. To make their presence felt in Pakistan, Abudawood Group, Pakistan launched its first ever Wella Learning Academy in Karachi. Wella started off with a strong heritage of outstanding leadership in the salon industry and looks forward to the same with the launch of their academy in Karachi.
With a valued reputation worldwide, Wella Professionals aim to redefine the standard in color and service. It was the brand’s presence all over the world that made P&G to introduce it to the Pakistani market. But after an initial setback, Abudawood Pakistan was appointed as the sole distributor for sales, distribution and marketing of Wella Salon Professionals in May 2014. Since than things have been looking better for Wella in Pakistan.
Speaking at the launch Mr. Nael Ahmed Country Manager Abudawood Pakistan said ”Salon industry in Pakistan has a lot of potential. The service provided by our salons can be easily compared to the international standards. but the market is not fully developed and this is where we want to make a difference and add value by working closely with the hair dressers community in introducing latest trends in hair coloring and styling”.
To show support whos who of Karachi attended the launch including celebrities, beauticians and stylists.
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