As Pakistan’s wedding season unfolds in all its splendor, Spotify emerges as the ultimate musical companion, setting the tone for joyous celebrations. The “Shaadi Hits” playlist on Spotify has become the heartbeat of the festivities, witnessing a remarkable 207% surge in listenership since August.
The Joyful Journey through the “Shaadi Hits” Playlist:
With the onset of the unofficial Shaadi season, Spotify is amplifying the celebratory vibes with its curated “Shaadi Hits” playlist. This musical destination caters to every wedding ritual, from mehndi and dholki celebrations to the grand entry of the bride and groom. Top-streamed tracks include favorites like “London Thumakda,” “Laung Da Lashkara,” and “Sadi Gali,” creating an immersive experience for wedding enthusiasts.
Unveiling the Desi Wedding Experience:
Local tracks such as “Nach Punjaban,” “Chhalawa,” and “Pasoori” have found a home in the “Shaadi Hits” playlist, promising an unforgettable soundtrack for every moment of a desi wedding. Spotify users can also explore other top wedding playlists like “Punjabi Wedding,” “Mehndi Hits,” and “Shaadi Bhangra” to further enhance their musical journey.
New Hits to Fuel Dance Practices:
This Shaadi season, Spotify listeners are grooving to new hit tracks like “Chaleya” by Anirudh Ravichander, Arijit Singh, Shilpa Rao, and Kumaar, as well as “Heeriye” featuring Jasleen Royal, Arijit Singh, and Dulquer Salmaan. These songs, highlighted by listener streams, are perfect for dance practices, adding a contemporary flair to traditional celebrations.
Spotify’s Commitment to Cultural Resonance:
Rutaba Yaqub, Spotify’s Senior Editor for Pakistan, Sri Lanka, and Bangladesh, emphasizes the integral role of music in Pakistani weddings. Yaqub stated, “At Spotify, our mission is to curate and deliver music that resonates with every cultural mood and moment in Pakistani audiences’ lives.” The curated “Shaadi Hub” with 7 playlists ensures a diverse musical experience for mehndis, entries, dholkis, and more.
Top Artists Shining in the Wedding Music Scene:
Arijit Singh, Pritam, AP Dhillon, Atif Aslam, and Gurinder Gill are taking center stage in the wedding music scene on Spotify. The local music scene is ablaze with stars like Atif Aslam, Abdul Hannan, Kaifi Khalil, and the legendary Nusrat Fateh Ali Khan.
Global Celebration of Shaadi Season on Spotify:
A noteworthy annual increase of 78% in user playlists containing keywords like ‘shaadi,’ ‘dholki,’ ‘mehndi,’ and ‘baraat’ has been observed on Spotify. With 156,000 user playlists globally, the Shaadi season transcends borders, captivating desis worldwide. Pakistan alone boasts 7,000 user playlists dedicated to weddings.
As the enchanting Shaadi season unfolds, Spotify stands as your musical companion, ready to infuse every moment with rhythm and harmony. Whether you’re perfecting dance moves, curating your wedding playlist, or simply soaking in the joy, Spotify’s “Shaadi Hits” playlist offers the tunes to make every moment memorable. Join the global celebration on Spotify and let the music elevate the spirit of your Shaadi season.
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
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