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The PinkTree Company unveils its wedding wear collection ‘Chandni Begum’


The PinkTree Company recently launched its wedding wear collection ‘Chandni Begum’ amidst the movers and shakers of fashion, art and media disciplines in the perfect backdrop of Koel Cafe in Karachi.

Like the name, the collection also evokes images of an era synonymous with elegance, refinement  and intricacy–hallmarks of the Ganga-Jumni civilisation. Elaborately worked “doashalas”, multi-coloured tie-dye organza dupattas, traditionally cut farshi ghararas and dhaka pyjamas stood out as the testimony to The PinkTree’s sophisticated attention to detail and deep understanding of eastern couture. Splendid patterns in zardozi spoke volumes of intricacy poured into the collection. The ambience at reflected The PinkTree philosophy of being a sensory experience as  candles from the Karachi Candle Company lent a soft glow spreading heady fragrance of motiya and chambeli; carefully curated play list of songs from Muslim socials like Pakeeza and Umrao Jaan played in the background and clothes peeking out from an old closet as an art installation. It all transported senses to a home wedding feel turning the event into a scene from one of the good ol’ PTV plays— the only difference was, instead of black & white, it was a riot of colours like a brides’ dreams.


Sania is a Fashion grad from AIFD. Blogging is what she loves doing.

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