Pakistan’s leading fashion retail brand, Khaadi, opened the doors of its newest outlet in Dubai at the Deira City Centre, marking the 59th store for the brand worldwide.
With the opening of this store, Khaadi now has 59 stores all around the world out of which 44 stores in Pakistan and the remaining 15 in the UAE & UK.
Commenting on the milestone, Shamoon Sultan, the CEO of Khaadi said, “We are extremely pleased with how Khaadi’s expansion is shaping up. Khaadi’s global vision is limitless. We intend to achieve growth by bringing Pakistan’s fashion to the international forefront.”
Khaadi, has stayed true to its name and continues to produce a fusion of styles to complement both the east and west, while still using “hand-woven” fabric on selected products.
About Khaadi:
Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner.
Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewellery, stoles and handbags) and Home (featuring furniture, bedding and bath items).
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