Ariel Pakistan ”WashTheLabel” campaign highlights a beautiful message

Hatss off to Ariel Pakistan for coming up with such a brilliant campaign going out of the box and coming up with an idea that gives out a meaningful message #WashTheLabel.

One must watch the below video which is heart touching and will definitely change the way we think:-

 

https://www.facebook.com/ArielPakistanHome/videos/1181607295287678/

 

We often stain characters by applying labels without understanding. This woman’s realization will make you wonder, “Are we too quick to label each other?” It’s time to #WashTheLabel.

Brilliant campaign all together, and glad to see our brands playing their part in becoming the change agents of our thinking process.