World Radio Day will be marked on February 13 (Sunday) across the globe including Pakistan to acknowledge the importance of radio one of the most trusted and widely used media.
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Throughout the years, radio has provided affordable access to information in real time and professional coverage about matters of public interest, as well as guaranteed distance learning and entertainment.
Bridging the gap between traditional and state-of-the art technologies, radio now offers a variety of content through different devices and formats, such as podcasts and multimedia websites.
Digital access to information is far from being equal, with huge differences remaining between regions and between communities. In comparison, radio remains affordable and can be listened to everywhere, even when electricity or connectivity are not reliable which is also diverse and inclusive.
Community radio, for instance, reaches out to those under-represented in the mainstream and social media, who may feel better understood and fairly portrayed and consequently trust their local station.
“Yes to Radio, Yes to trust” is the theme of this year’s World Radio Day.
Radio is a powerful medium for celebrating humanity in all its diversity and constitutes a platform for democratic discourse. At the global level, radio remains the most widely consumed medium.
This unique ability to reach out the widest audience means radio can shape a society’s experience of diversity, stand as an arena for all voices to speak out, be represented and heard.
Radio stations should serve diverse communities, offering a wide variety of programs, viewpoints and content, and reflect the diversity of audiences in their organizations and operations.
Radio is a low-cost medium specifically suited to reaching remote communities and vulnerable people, offering a platform to intervene in the public debate, irrespective of people’s educational level. It also plays a crucial role in emergency communication and disaster relief.
Radio is uniquely positioned to bring communities together and foster positive dialogue for change. By listening to its audiences and responding to their needs, radio services provide the diversity of views and voices needed to address the challenges we all face.
Afsheen is a writer with an extensive experience in creating authentic and well-researched articles.