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A Screenshot From A Brilliant Execution by Surf Excel Campaign #NekiEkIbadat that we saw in Ramadan 2017

Who’s doing what in Ramadan, Non Commercially?


It’s that time of the year again; every brand is affectively being transformed into a religiously pious one, from shampoos to soaps, from cooking oils to cars. This entire month we are going to look for those brands which are thinking out of the box, helping others, but not hedging the sales trap into their efforts.

Lamudi Ramadan Partnership to Support Local Children

Campaigns and stories which understand the essence of this month is what we are searching, so be aware if you are planning to in cash Ramadan as a sales promotion tools while claiming to be the most pious of brands you are entering dangerous waters.

TPL Maps welcomes the Holy Month of Ramadan with localized features

We will be sharing stories of brands with the concept of” Dhari Deen mein Hai, Dhari mein Deen Nahi”, if you follow this flow, stay tuned for some wonderful content and well some not so great ones as well.

2017’s Most Popular YouTube Ads in Pakistan

Our trending pick from the last year is the campaign by Surf Excel , #NekiEkIbadat, which won hearts with a brilliant execution highlighting the idea of helping others. 


Surf Excel Ramazan 2017

This selfless act of little Shahid will make you appreciate the true spirit of Ramazan.#NekiEkIbadat #OthersBeforeSelf #DirtIsGood

Posted by Surf Excel Pakistan on Saturday, May 27, 2017

So stay tuned this Ramadan and in the meanwhile, aam khao bhai, aam!!!

A Glance at the best Food Deals This Ramadan 2017


Disclaimer:  The views, thoughts, and opinions expressed in this article solely belong to the author, and not necessarily to the author’s employer, organization or the publisher. The post is only meant to provide useful information/review in a humorous manner and not with the intention to disrespect any product/brand or any individual.



About Ali Abbas Mirza

Ali Abbas Mirza is a marketing freak, he has more than 2 decades of experience in marketing and advertising in both Pakistan and abroad, he calls himself a corporate enabler for thousands of his students at various business and art schools. He is an avid writer with an acidic taste, and currently is a Co-Founder of an upcoming online fashion retail platform aiming to bridge the Pakistan fashion market with UK and UAE. Craziness is just a frame of mind he says, and so is being sane!!! Ali Abbas Mirza can be reached at :-

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