It’s that time of the year again; every brand is affectively being transformed into a religiously pious one, from shampoos to soaps, from cooking oils to cars. This entire month we are going to look for those brands which are thinking out of the box, helping others, but not hedging the sales trap into their efforts.
Campaigns and stories which understand the essence of this month is what we are searching, so be aware if you are planning to in cash Ramadan as a sales promotion tools while claiming to be the most pious of brands you are entering dangerous waters.
We will be sharing stories of brands with the concept of” Dhari Deen mein Hai, Dhari mein Deen Nahi”, if you follow this flow, stay tuned for some wonderful content and well some not so great ones as well.
Our trending pick from the last year is the campaign by Surf Excel , #NekiEkIbadat, which won hearts with a brilliant execution highlighting the idea of helping others.
This selfless act of little Shahid will make you appreciate the true spirit of Ramazan.#NekiEkIbadat #OthersBeforeSelf #DirtIsGood
Posted by Surf Excel Pakistan on Saturday, May 27, 2017
So stay tuned this Ramadan and in the meanwhile, aam khao bhai, aam!!!
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