Unilever Pakistan being an inclusive organization takes the leap to rebrand and change the communication for ‘Fair & Lovely’, setting an example in the evolution of its skincare portfolio.
Amir Paracha, Chairman & CEO, Unilever Pakistan Limited, said, “Unilever is an organization that is evolving continuously, and today we have taken the next bold step in our evolution by committing to a more inclusive and diverse portrayal of beauty.
This ambition has been in the works for some time with significant steps such as the removal of the dual-faced cameo and shade guides from the packaging of Fair & Lovely in 2019.
We have also moved the brand communication away from fairness towards glow which is a more holistic and inclusive measure of healthy skin.
We are now committing to remove the word ‘Fair’ from the brand formerly known as ‘Fair & Lovely’.”
The new name of the flagship brand will be announced after the necessary regulatory approval.
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