Sonam Kapoor and Rhea Kapoor to launch fashion label ”Rheson”

Sonam Kapoor and Rhea Kapoor to launch fashion label ”Rheson” which is a name derived from Rhea and Sonam’s names and it is an entrepreneurial effort by both the sisters.

In a recent interview to Times of India, Sonam talked about the idea behind Rheason. The main aim of the brand is to make high-end street fashion, affordable and accessible to young Indian girls. We wanted to work on something that is owned by us and had our personal touch on every level. So finally, we got a true partner in Shoppers Stop, as they saw the potential in this and we are finally launching in India in September this year.

Our brand is called Rheson, a combination of Rhea and Sonam, phonetically pronounced reason. It’s a high street fashion brand meant for real Indian girls. The price range of the offerings is from Rs 400 and will go up to Rs 4,000. The brand will be releasing its lines in September and it will be available in all Shopper’s Stop outlets in the India.

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