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Saadia Asad Launches Her Luxury Lawn Collection 2018


Saadia Asad launches her luxury lawn collection titled  ”La Poe’tesse”.  was a breath of fresh air with its simplicity and grace; perfect for your summer wardrobe and running prints rather than the blocks that have been over used in the past. The event was held at her Flagship store on M.M Alam Road, Lahore called Noor.

This year Saadia of Noor has surpassed boundaries with her exceptional work. All sets provide a 3 piece attire which fits the needs of all women elder and younger alike. The colors are perfectly complimenting to the early spring we have witnessed this year. Each print in this collection uses bright contrasts to brighten up one’s day and closet. Every design holds the aura of elegance and is specifically crafted with immense detail that bring out subtle characteristics overall. Moreover the set of embroideries for every outfit holds matchless craftsmanship that stands out with its extravagant detailing. The luxury fabric that was used in this collection was world class.

This collection aims to make a difference to the world by boosting the confidence of women and helping them explore their true self. It attempts to bring out self-motivation, kindness and generosity in women. It was launched in the same week as Women’s Day all over the world which complimented the story behind the collection itself.  This year powerful women such as the gorgeous Mawra Hocane and Nooray Bhatti sported Noor to further the message depicted by the collection.


NOORITES spotted at the LAUNCH EVENT of NOOR LUXURY LAWN’18 wearing their design from LA POE’TESSE collection! An event…

Posted by Saadia Asad on Wednesday, March 7, 2018


The exclusive new collection launch event by Saadia Asad celebrated the strength and resilience that women portray on a daily basis in whatever they do. The event overall was a fusion of both excellence and class. Cloud 9 did a spectacular job with the decor that added the extra oomph to the whole setting and illusion that Saadia wanted to portray. Furthermore, the delectable catering done by Sweet Affairs with a good mix of sweet and savory enhanced the ambience of the event.

This successful event pulled in many distinguished guests such as the muse Mawraa Hocane, Alishae Zahra, Alina Shahid, Amna Banday Shan,  Mahlia Lone, Amber Liaqat, Hina Eijaz and a great number of Lahore’s Social Elite.

Summing up her collection in a few words Saadia Asad said that this collection aims to “Be fearless, be brave be bold, love yourself for who you are and most importantly enjoy your life.”


Sundus is a Media Graduate from Kinnaird College Lahore. Writing and Reviewing is her passion that she takes out at

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