NDURE Appoints Yasir Shah as Brand Ambassador

Lahore, 20th October 2016: Pakistani Cricketer Yasir Shah, the fastest Asian to get the hundred test wickets mark, has joined Ndure, a sportswear brand by Servis Shoes, as their brand ambassador.

Yasir Shah is a specialist leg break spin bowler and is known for his leg spinners, flippers, and googlies. With the fastest test cricket 100 wickets in 17 matches for Pakistan, Yasir Shah has been one of the best and renowned cricket players.

Talking about this initiative CEO of SSC Mr Shahid Hussain said “It is a matter of great honour and pride for us to have Yasir Shah in family of SSC and we believe that his dedication and sportsmen spirit will enlighten and encourage all young souls to achieve their goals in life”.

Launched in 2008, NDURE is a recent addition to the SSC brand portfolio. It offers a platform of convergence for the new generation. The product range comprises casual, formal and sports’ shoes for men and women, focused on the urban lifestyle across a broad band of styling, ranging from basic to fashion. SSC offers this brand primarily focusing on urban consumers and is in sync with the global trends, a brand that is young at heart.

About Service Sales Cooperation:

With a legacy of more than 50 years, Service Sales Corporation (Pvt.) Ltd. (SSC) is one of the pioneer brands that shaped the local footwear industry. Over the years SSC has established itself among the leading players in local retail business with more than 500 retail stores and exceeding 1500 independent retailers in our wholesale network across Pakistan. Specialized in footwear, our powerful sales lines Servis and Shoe Planet provide a cutting edge retail environment to our diverse segment of customers. Servis being a family footwear sales line encompasses Don Carlos, Ndure, Toz, Skooz, Liza, Cheetah&Calza. While Shoe Planet being a premium high end sales line houses IMAC (Made in Italy), Regale & Reeva. SSC is all about comfort and affordability: Our experienced employees across the country stand for added value for customers and state-of-the-art retailing.


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