Levi’s® latest music video, Dekha De Rang Apna’ was released at the classy Mews Café on 23rd December 2015 in Karachi, Pakistan. The event kicked off with a star-studded red carpet followed by a few words by Hammad Sohail, Marketing Manager Levis Strauss Pakistan, Jami, the director of the video and of course the lead vocalist of the song, Sara Haider. This video has set new a bar for the music industry with its international standard cinematography, edit and storyboard. Leaving people all around the world with a beautiful message to find their moment to shine. “Levi’s® has always been a pioneer in supporting music and upcoming musicians and artists” says, Mr. Hammad Sohail, Marketing Manager, Levi Strauss Pakistan.
Hasan Rizvi , Hammad Sohail & Sara Haider
Walking on the star studded red carpet were Maira Khan, Tapu Javeri , Azaan Sami Khan, Ahmed Ali ,Sana Javed, Amna Aqueel, Danish Wakeel, Faizan Haqque, Zurain Imam,Tabassum Mughal , Saim Ali, Moiz Kazmi , Mohammad Moiz , Zainab Muhammad , Mirza Umer, Shazia Naz,AB Lakhani , Amir Anees ,Omran Shafique , Shanaz Ramzi , Adnan Pardesy , Rohail Hayat , Farooq Mengal , Nadya Mistry , Mustafa Changezi, Aman Ahmed.
Hammad Sohail , Sara Haider & Jami
Faizan Haqque , Maira Khan & Danish Wakeel
Hasan Rizvi & Amna Aqueel
Farooq Mengal , Maira Khan, Danish Wakeel & Tabassum Mughal
Nida Khan & Omraan Shafique
Tapu Javery
Hasan Rizvi & Azaan Sami Khan
ABOUT THE BRAND
“Since Levi’s® invented the blue jean, we have stood for true authenticity and unique personal style. People live their lives in Levi’s®, experiencing the world and expressing themselves each and every day! #LiveInLevis
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.
SARA HAIDER
“My work with Omran, Jami and Levi’s® is very personal to me. It is a story. My story. I’m nervous and excited to share it with you all and I couldn’t have asked for a better team to do it with. It is raw and honest, there are sad moments and happy moments- I want other people like me to know that everyone goes through those things. Music is for the brave. Super psyched about the launch of my song and music video for Levi’s®! It’s the real story of my journey in music captured brilliantly by Jami and his team. There’s a lot of heart and soul and love that’s gone into this project and I’m very excited (and nervous) to share it with you all!” says Sara Haider.
JAMI MAHMOOD
“Few times in my life I was fortunate enough to work with a client where I believe in the product as if it’s my own. Saying that without my 501, I’m not complete. Its time to return the favor to Levi’s® for being with me all my life.” Says Jami.
MUSIC VIDEO CREDITS
- Director – Jami
- Concept- azadkhayal (Saima Saleem and Nazira Ali.)
- Singer- Sara Haider
- Drums – Ajay Harry
- Acoustic guitar – Ali Arad Junejo
- Bass guitar- Saif Abbass Rizwan
- Composed by – Sara Haider and Omran Shafique
- Song Produced, Recorded and Mixed by – Omran Shafique
- Lyrics – Ahsen Bari
- O.P – Farhan Hafeez
- Make-up – N-Pro
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
Email:- fahad164@gmail.com , fahad@themediaparadigm.com
