[Karachi – 10th December, 2016] Khaadi, Pakistan’s premium clothing & lifestyle brand, today revealed the theme song for their 18th Anniversary titled ‘Choo Liya Aasman’ featuring the All Girl Band. Xulfi has composed & produced the song while Guddu & Shaani directed the video.
Har pal har kadam khud par hai yaqeen, mushkil hai safar par hosla kum nahi!Join us in CELEBRATING 18 YEARS OF OUR #KHAADIJOURNEY!#Empoweringtheemerging #Khaaditurns18
Posted by Khaadi on Saturday, December 10, 2016
“18 years – A big milestone in Khaadi’s life. This has been a great journey with its shares of struggle. After 18 years of success, it feels great to pass the mantle to young talent who have just begun their own journey”, shares Shamoon Sultan, CEO Khaadi.
“Working on this song for Khaadi was an absolute pleasure. I’m very happy to have worked with Khaadi on this milestone moment of an incredible journey they embarked upon 18 years ago.” commented Xulfi on the song.
“The song interprets passion, enthusiasm and positivity towards any challenge life tosses in our direction. It speaks to the soul by encouraging one to never abandon ones dreams and goals.” they further added.
Credits for the song:
Song: Choo Liya Aasman
Band: All Girl Band
Composed and Produced by: Xulfi
Directed by: Guddu and Shaani
Khaadi is a multinational Pakistani clothing fashion brand founded in 1998 by Shamoon Sultan. It specializes in “hand-woven” technique products, specially a wide clothing range for women in Prét wear, it also provides unstitched lawn, children’s clothing, shoes, bags, jewelry and is scheduled to open a clothing range for men’s wear.
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