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Hashoo Group launches Belgian chocolate brand L’Artisan in Pakistan


L’Artisan open its doors to chocolate lovers in Islamabad at a Glamorous Event Hosted by Natasha Hussain and PR done by Rezz PR & Events at Marriott Hotel.

Belgian Ambassador H.E. Frederic Verhyden and his wife Mookda Mairue were on hand for the ribbon-cutting. As part of a collaboration between Hashoo, Belgian chocolate maker Callebaut, and the Chocolate Academy renowned chocolatier Marc Pauquet visited Pakistan to train pastry chefs in the art of chocolate making at all Pearl-Continental and Marriott hotels across the country.


Hashoo Group launched a new chocolate brand called L’Artisan, made exclusively with the highest quality Belgian chocolate. Hundreds of VIP guests were on hand along with Hostess Natty and Models Zoya, Nosheen and Sunny for the Launch Event of the first L’Artisan chocolate shop at Islamabad Marriott Hotel.


L’Artisan named for the centuries-old art of handcrafted Belgian chocolate. Belgian chocolate is known throughout the world as the ultimate standard in premium chocolate thanks to the finely-balanced taste created by the high quality of the cocoa butter. Prepared exclusively using Callebaut brand chocolate couverture, L’Artisan chocolates are masterfully sculpted in a delicious variety of pralines, truffles, caramels, and ganaches and presented in beautifully embossed gift boxes.


Some of the notable chocolates for sale include the signature “Amour Hashoo” – clover-shaped praline filled with rich chocolate ganache made with a hint of sesame seed, the truffle “Truffe Café” – cardamom and coffee cream ganache covered in powdered sugar, and the “Grand Marnier” – dark or milk chocolate praline filled with tart mango coulis and creamy caramel.


Following the launch of their first chocolate shop at Islamabad, L’Artisan plans to expand to all major cities of Pakistan.

L’Artisan Chocolate Shop in Islamabad

The handcrafted chocolates are now available for sale at the flagship L’Artisan Chocolate Shop in Islamabad Marriott Hotel.

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Sundus is a Media Graduate from Kinnaird College Lahore. Writing and Reviewing is her passion that she takes out at

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