wins Best Website award at Asian Media Awards 2015

At the prestigious Asian Media Awards 2015 held in Manchester on October 29th 2015, won the award for Best Website for the second time in three years.Since the last win of this highly recognisable achievement in 2013, the flagship project of Aidem Digital CIC, has grown from strength to strength.


The team has developed and matured with experience and exhibits even greater drive, commitment and dedication to produce compelling content to the highest quality.The editors continue to ensure that content is engaging, entertaining and informing for its readers depending on the subject matter.

The online lifestyle magazine has enjoyed a successful 2015 with increasing brand recognition and delivering story-driven articles and video content to both its British Asian and global readers.
Director, Indi Deol, said:

“This is a fantastic achievement for the DESIblitz team, and a great recognition of all the hard work that goes into producing the quality content that you see on a daily basis.

“I’ve generally found that marketing agencies think that Asian media doesn’t carry any weight amongst mainstream publications, particularly in the online world. But has seen a growth of readers, 160 per cent in the last year, who are all keen to read original and unique content.

“That in itself, alongside all the other publications that have been recognised at the Awards this year, is proof enough of how relevant and vital Asian media is in the digital and online sphere.”

The official partnership role of the publication has been highlighted with coverage of major events throughout the year including the Alchemy Festival, the London Indian Film Festival, World Cup Pool Tournament and the Ikons Fashion Show which part of London Fashion Week.

Also, major television campaigns included Indian Summers, Desi Rascals and India’s Next Top Model.
Video content for the website has taken shape in the form of regular ‘Desi Chats’ where taboo subjects are often discussed with the public and feature on many of the articles published. Showing engagement with the British Asian public for views and opinions.

The team prides itself on publishing as much originally produced content related to its ten lifestyle categories, including Arts & Culture, Cinema, Fashion, Food, Health & Beauty, Sport and Trends. It’s Taboo category does not shy away from discussing those subjects frequently stigmatised in society and swept under the carpet.
Ecstatic with the win, Lead Editor, Aisha Farooq said:

“Having been part of the DESIblitz team for several years now, I am continually surprised to see the sheer number of talented applicants that come to us on a daily basis. It is proof enough of how limited opportunities like these are actually out there in the media world.

“The platform DESIblitz provides in terms of journalistic development and support for young budding writers, editors and video editors is second to none. What you get at DESIblitz is that chance to live and breathe real journalism, and produce content that actually matters.”

News Editor, Scarlett Leung, who is responsible for the everyday entertainment and important news articles, said:
“Hard work and good work do not go unnoticed at DESIblitz, and are always rewarded with more opportunities that encourage individuals to grow with the magazine.

“With a global readership and a team of diverse talents, DESIblitz possesses a unique strength in our world today where everything is hybrid and everyone is interconnected.”

The Asian Media Awards 2015 supported by ITV celebrating the excellence in media have given the recognition once again for being the Best Website. An award fully deserved by the whole team who are behind this twice award-winning project.
Visit the award winning website:

Asian Media Awards
The Asian Media Awards was first held in 2013 and aims to reward the contribution of members of the Asian media as well as recognise the ground breaking work of reporters, writers and producers in highlighting issues affecting race relations and human rights.Categories recognise excellence in journalism, TV, radio, marketing and social media.

Judges for the awards include an array of broadcasters and representatives from ITN, Press Association Training, Mediacom, University of Salford and School of Arts & Media.

The awards are in their third year and have recognised the achievements and hard work of participants in Asian media at a global, national and local level.
Established in 2008, as a social media venture, owned by Aidem Digital CIC, a social enterprise, the magazine delivers quality rich content to primarily British Asian and Desi communities world-wide.

The term ‘Desi’ refers to a connection with South Asian subcontinent roots. It is derived from the word ‘des’ or ‘desh’ which refers to country and in this case primarily India, Pakistan, Bangladesh and Sri Lanka. ‘Desi’ has emerged as a collective term which classifies culture and people from these countries.

The publication has gained immense knowledge and experience of its audience and the ethnic market for British Asian communities it serves daily.

Core objectives include developing young people with ethnic digital media and journalism skills and providing entertainment news, original features, informative articles, exclusive video interviews and exposure to lifestyle, social events and cultural activities.

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