Country’s leading home appliance manufacturer combines aesthetics with state-of-the-art technology to provide consumers relief during sweltering summer
Karachi, July 27, 2017: Dawlance, Pakistan’s no.1 home appliances brand, unveiled its LVS Plus refrigerators and proActive inverter air conditioner series, which aim to cut down on energy usage for a better, more prosperous Pakistan. In recent times, Dawlance has prioritized provision of relief to consumers battling rising energy costs, especially during sweltering summers by introducing home appliances, which conserve energy, reduce electricity bills and work on low and fluctuating voltages.
In case of the proActive inverter air conditioners series, the electricity cost-savings can accumulate to PKR 26,000 per annum, while the LVS Plus refrigerators can reduce electricity bills by 23% and give superior performance on low voltages.
Dawlance’s Head of Marketing, Hasan Jamil, explaining the brand’s intent behind the launch of the two products, said, “The frequent power breakdowns have burdened Pakistan’s economy while rising costs are a cause of concern in every household. Being a responsible Pakistani brand, we wanted to be part of the solution. Hence, the creative spark for our LVS Plus refrigerators and proActive inverter air conditioners series stemmed from the desire to lower costs for consumers, and to serve the community by conserving energy while inspiring others to do the same.”
“Our products feature modern designs, while simultaneously being equipped with impressive technical features. Both the air conditioner and refrigerator series feature unique designs, capable of sustaining low voltages down to 155 volts and 135 volts respectively. Therefore, these unique products do not need a stabilizer to protect themselves from voltage fluctuations and can also run on generators.”
For now, the proActive inverter air conditioners series have a standard weight of 1.5 tones and are available in three vibrant colors. The LVS Plus refrigerators come in an elegant color with two different sizes to suit families of four to eight people.
Dawlance, the market leading home appliances brand of Pakistan, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Since 2016, Dawlance has been a part of Arçelik A.Ş., the leading global consumer durables company.Dawlance serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, small kitchen appliances, washing machines and air conditioners.
Dawlance has large manufacturing capabilities owing to its 3 factories , it has the largest service centre and dealer network in Pakistan; Dawlance’s vast service network in Pakistan displays its ability to reachconsumers in every corner of the country and is one of the prime reasons for the brand’s success.
Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization’s culture. Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience