Reckitt Benckiser announces “Hoga Saaf Pakistan” Campaign

LAHORE: 6 kids die every hour because of diarrhoea in Pakistan. A disease which can be easily prevented.

Even today, there are 25 million people who do not have access to proper toilets. Almost half of the households do not have a facility to wash their hands with soap and water. These unhygienic conditions promote unhealthiness giving rise to diseases like diarrhoea.

Reckitt Benckiser (RB) and a private TV channel announced their partnership for “Hoga Saaf Pakistan” a pledge for a healthier, cleaner Pakistan. The announcement was shared on the big stage at the Lahore Expo Centre where Shahzeb Mahmood, the CEO of Reckitt Benckiser, mentioned the dire need of coming together as a nation and improving the unclean and unhygienic conditions that give birth to diseases such as diarrhoea. The emphasis was laid on how each one of us can take ownership of making “Saaf Pakistan” a reality by ensuring cleanliness for ourselves, our homes and our neighborhoods: main, mera ghar aur mera muhalla saaf, tou hoga saaf Pakistan.

“RB has pledged for ‘Hoga Saaf Pakistan’ so that preventable diseases like diarrhoea do not claim any more lives. This is a cause very close to our hearts. It is very easy to point fingers as to whose fault this is, but being privileged enough, it is our responsibility to initiate this change and work towards a Saaf Pakistan. With the support and ownership of fellow Pakistanis, let’s make this vision come alive: Mil kay lagaeingay jaan, toh ‘Hoga Saaf Pakistan’,” said Shahzeb Mahmood, CEO of RB Pakistan.

ABOUT RB

RB is a company with a history of over 150 years, operating in nearly 200 countries of the world. It is a manufacturer and marketer of branded products relating to health, hygiene and home. In 2015 it was ranked number 4 on Newsweek’s ranking of Top 10 Green Companies of the World, ranked on corporate sustainability and environmental impact.

In Pakistan RB started its operations in the late 1950’s and for 3 generations of Pakistanis many of RB’s brands have been trusted household names, for their quality and efficacy. These brands include Dettol, Harpic, Mortein, Strepsils and Veet.