Intimate apparel and swim line Aerie created the world’s largest unretouched selfie and photo shoot by acclaimed aerial photographer Gray Malin, in Miami Beach on March 7, 2015. The selfie includes actress Mae Whitman, Hannah Bronfman, Aerie models Iskra Lawrence and Elizabeth Khinez, fashion blogger Sincerely Jules and over 1,000 women from Miami and beyond. The record-breaking photo brought to life the brand’s #AerieREAL ‘Love Your Real Selfie’ campaign by uniting women in celebration of unretouched beauty and the brand’s latest swim collection.
The groundbreaking shot celebrated Aerie’s nationwide swim takeover of all American Eagle Outfitters and Aerie stores this March. The brand tapped Gray Malin, notable aerial photographer specializing in tropical landscapes, to shoot a grand-scale image from a helicopter high above the Mondrian South Beach Pool in Miami Beach, Florida. Duff star Mae Whitman was joined by Hannah Bronfman along with 1,000 empowered women to celebrate their unretouched, real selves in Aerie swim and t-shirts emblazoned with #AerieREAL, the brand’s mantra for the photograph.
“We couldn’t be more proud to further our Aerie REAL campaign and bring our ‘Love Your Real Selfie‘ message to life with this memorable and exciting aerial platform,” commented Jennifer Foyle, Aerie Brand President. “Aerie is seizing spring break as an opportunity to challenge beauty standards, share a brilliant swim collection designed for all Aerie girls and celebrate body-positivity with the world’s largest selfie.”
The Aerie swim national store takeover showcases the “Best Bikinis Under The Sun.” The collection features major swim trends like retro-inspired hi-rise bottoms, strappy backs and details, two-in-one reversible suits, mix-and-match sets, tie-dye crochet, floral and fruit prints, as well as surfer-chic styles. The brand’s swim line is a continuation of their everyday apparel and intimates offerings—designed for all shapes and sizes ranging from 32A to 38DD and XXS to XXL, and tops modeled after bra styles to ensure a comfortable, supportive fit.
The #AerieREAL movement is an important benchmark in the evolution of the Aerie brand, which has always celebrated its customers’ unique spirit and optimism. By challenging traditional supermodel standards, Aerie sparks a conversation with consumers about the true meaning of real and unretouched beauty.
Aerie is bras, undies, swim and more for every girl. Designed in sizes 30A to 40DD, Aerie is committed to making bras for girls of all sizes feel good about themselves, inside and out. No supermodels. No retouching. The real you is sexy.™ #AerieREAL. For more information, please visit www.aerie.com.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China, Hong Kong and the United Kingdom, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at 101 international stores operated by licensees in 17 countries. For more information, please visit www.ae.com.
Source: Aerie Press Release