Umsha by Uzma Babar is a boutique label founded by Uzma Babar in 2010, specializing in pret, luxury couture, and bridals. Uzma has established an acute recognition among her discerning audience for the ability to work with traditional cultural artistry, merging design with an array of modern and classic cuts and drapery. Her brand Umsha; named after her two children; Umar and Aysha has developed rapidly from a small scale workshop to a popular commercially viable luxury label. Umsha is about creating clothes that blend beautiful designs with real world applicability. Uzma defines her designs as modern pieces of art painted with a traditional brush. She believes “women today want something modern, but cannot forgo the beauty of our tradition”
Sundus is a Media Graduate from Kinnaird College Lahore. Writing and Reviewing is her passion that she takes out at www.trendinginsocial.com.