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Pakistan Fashion Week 13 raises the bar of Pakistani fashion once again in London


Riwayat delivered another spectacular weekend full of fashion in the heart of London. Pakistan Fashion Week 13 (#PFW13 ) was held at Hilton on Park Lane, Mayfair over this weekend. Headlined by model and actress Fouzia Aman, the luxury pret shows showcased an impressive 29 designers and an unprecedented footfall of over 3,000 attendees.

Adnan Ansari and Chris East have become renowned for delivering Pakistani fashion to the UK market without packing their suitcase or costly travel abroad. The shows and exhibition draw an audience from all over the UK and provide an opportunity to speak to designers to create bespoke wedding attire.


PFW13 is the main UK exhibitor of the flourishing Pakistani clothing industry, collaborating with designers to make their services available in a one-stop experience. Designers included HSY, Maheen Khan, FahadHussayn, Gogi by Hassan Riaz, MoazzamAbbasi, Hamna Amir, and Sadaf Amir.

PFW13 has also seen the launch of Pret a Pak, the exclusive official Riwayat online store listing multiple designers with convenient access from an app.

Adnan Ansari, Co-Founder and Creative Director for Riwayat said, “We are pleased with the feedback of all for our event, and with a 36 meter long ramp to allow so many more to be in the front row. Riwayat is thrilled to be able hold these shows with such a receptive audience, this drives us to deliver our best experience yet!”.


Creative Director & Choreography by Adnan Ansari

Produced by a Chris East

Styled by Nabila

Model coordination by Muneer Muhammad

Hair and Makeup by Saima Kiran

Photography by Shahid Malik @iamshahidmalik

Media partners ARY

PR Enigme Internationale



About Sundus Anwar

Sundus is a Media Graduate from Kinnaird College Lahore. Writing and Reviewing is her passion that she takes out at

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