In an inspiring move to celebrate and spotlight the exceptional talents of female voices in Pakistan, Spotify proudly unveils Nimra Mehra as the EQUAL Pakistan Ambassador for February 2024. Nimra, a rising sensation in the Pakistani music scene, is making waves with her mesmerizing track “Je Pata Hunda,” earning her a well-deserved spot on the prestigious EQUAL Pakistan playlist for the month.
“Je Pata Hunda” has been a standout melody, dominating the Top Viral Pakistan chart since December 2023, solidifying Nimra’s position as a noteworthy artist. With an impressive 111,000 monthly listeners, Nimra Mehra has become a musical sensation, captivating audiences not only in Pakistan but also on a global scale. Her top countries of listenership include India, Pakistan, the United Kingdom, Canada, and the United States, reflecting the international appeal of her soulful voice.
Expressing her excitement about the appointment, Nimra Mehra shared, “I see my role as the EQUAL Ambassador for February as a chance to uplift women in Pakistan’s artist community. It’s about promoting inclusivity and breaking barriers. In a society where women artists face challenges, this recognition is vital for fostering equality and empowering women to embrace their talents and voices.”
Nimra Mehra, known for her beautiful voice, made her television debut in 2014 on a popular local talent show’s first season, marking the beginning of a remarkable musical journey. Since then, she has consistently demonstrated her prowess as a versatile artist, earning accolades and a dedicated fan base.
Spotify, the platform that revolutionized music listening when it launched in 2008, is proud to be at the forefront of promoting diversity and inclusion in the music industry. With over 100 million tracks available for discovery, management, and enjoyment, Spotify boasts the title of the world’s most popular audio streaming subscription service, boasting more than 602 million users globally, including 236 million subscribers in over 180 markets.
Nimra Mehra’s appointment as the EQUAL Pakistan Ambassador for February 2024 aligns seamlessly with Spotify’s commitment to showcasing and uplifting diverse voices in the music world. As audiences eagerly await the musical journey Nimra has in store, her influence as an ambassador promises to contribute significantly to fostering equality and empowering women in the music industry, not just in Pakistan but worldwide.
To experience the magic of Nimra Mehra’s soulful voice, tune in to her tracks on Spotify and join the global celebration of diversity and talent in music.
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
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