Motifz Premium Lawn 2020 designs review

Pakistani textile industry has been an ideal model for a progressive state of the art manufacturing facilities that deliver high-quality fabrics with traditionally authentic aesthetics. Elite Embroideries was the first embroidery manufacturing company in Pakistan to launched the retail store called Motifz. The era of machine embroidered and sequenced fabrics were pioneered by their designers. The collection caters to formal wear in embroidered fabrics include custom made haute couture collections but it also focuses on spring and summer seasonal casual and party wear lawn.

Motifz Premium Lawn collection 2020 is a distillation of eastern wedding extravaganza and luxury. Ladies can choose from the bright pastel pink, beige and yellow base tones with gold or coloured embroidery. The pairing of the solid colour base with contrasting shades of threadwork highlight the intricate motifs and patterns of the craftsmanship.

3-Piece Suit  

The suits are 3-piece and regal in their drapery around the body. The classical and heritage layout has a heavily decorated daman that adds body to the drape at the bottom on the kameez. The necklines are symmetrical yet playful creating feminine silhouettes in the shirt. Motifz has an especially long dupatta with their Premium Lawn designs with elaborate scallops to define the embellished border. The dupattas are made from a fine net with running embroideries all around the border and in the middle section, these bunches of threadwork look like oriental tapestries. The net is coloured and matched with the rest of the suit. These heirloom like designs are reminiscent of a classical era of old Lahore and Indo-Pakistan motifs found on handcrafted sarees.   

These designs can be stitched in the traditional shalwar kameez and dupatta style or transformed into contemporary modern designs by incorporating the dupatta into the shirt. As the suit is sold as an unstitched garment, it is easy to design according to your personal fashion sensibilities and preferences. There are also Pret designs available for women looking for ready-made options in Premium Lawn. The ready-made suits make it easy to save trips to the tailor and designing the ensemble yourself. 


There are several techniques incorporated into the Premium Lawn series depending on each individual design. There are some designs with cutwork and net lace in the sleeves of the shirt that create a dynamic volume in the structure of the suit. Motifz has high-quality digital printing on their fabrics, this allows designs to pair threadwork with the print that seamlessly transitions into one and other. The shirt layout has printed pieces with geometrical and embroidery patterns paired with applique patches of threadwork carefully placed on either the selves, daman or neckline of the shirt. 

The machinery set up by Elite Embroideries for digital printing can achieve up to sixteen million colours. Computer-aided colourmatching ensures cloth accessories are perfectly dyed. The suit fabric will have a fully covered front panel of embroidery that is pre-stitched at the textile facilities. These front panels use flowers, paisley motifs and architectural draftsmanship inspired embroideries.    

Premium Collections 

The Premium series includes Pret, Chiffon, Lawn and Single Shirts that are consistently and rapidly released in-store and online. The new designs are currently on sale as the end of Ramzan and Eidapproaches. The Lawn collection is released multiple time through the year, it has embroidered and digital prints designed according to the season. These high fashion runway looks and designs are available at reasonable prices with select items on sale from 10% up to 50% off. Buying your favourite lawn designs on sale can be a great way to save money. Motifz Lawn is ideal for summer weddings and festive occasions that require a more formal dress code. They are great for parties and dinners as the elegance embroidery feels exclusive and designer.  


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