Khaadi, Pakistan’s premier fast fashion and lifestyle brand unveiled its limited edition, unstitched luxury lawn at the opening of its complete destination flagship store in Multan.
This state-of-the-art store is Khaadi’s sixth flagship store in Pakistan. Khaadi’s forte as a design house is reflected in the both the store design and aesthetic. The company believes in merging art with large spaces and includes an artist’s feature wall by Sohail Abdulla.
The store is located in Multan’s trendy shopping district Gulgasht Colony and will carry unstitched, ready-to-wear, Kids and Home. Covering a floor area of 20,000 square feet it includes both an escalator and an elevator for accessibility and customer convenience.
Khaadi’s limited edition luxury lawn collection takes inspiration from the rich sub-continental heritage and crafts a blend between tradition and modern design philosophy. The new Collection brings a wide range of intricately embellished and embroidered fabrics, offering festive colors and designs in printed and embroidered fabrics with zari, sequins and resham finishes.
The collection itself is an assortment of 8 subs collections each having its own identity. Each outfit of the new collection is a 3 piece ensemble and offers, for the first time a diversity of combinations, including but not limited to heavily embroidered cotton net with embroidered net tissue silk dupattas. Also, there are embroidered chiffon suits, paste & gold printed suits, embroidered digital cotton satin, embroidered lawn with chiffon dupattas and embroidered lawn with embroidered chiffon dupattas.
The collection is priced between PKR 3,900 and PKR 13,000 and will be available nationwide from 5th May 2018.
“We chose Multan to launch this collection as it is our newest store. The store and the collection are reflective of our commitment to creating new traditions defined by our signature retail experience.” said CEO Shamoon Sultan. “We welcome Multan to our Flagship store and hope it becomes an icon in Multan’s retail space.”
The store currently employs twenty-five full time sales staff who are enrolled in Khaadi’s sales and development training programme.