Khaadi, Pakistan’s premium clothing and lifestyle brand launched Chapter 2 in Capital Islamabad at Mount View Plaza in central F-6 Super Market, at a glamorous event hosted by Natasha Hussain along with Chapter 2 Models Eman and Saheefa . PR done by Rezz PR and Events, Managed by Miradore Productions.
Comprising of pure hand-woven and hand crafted designs the brand focused on the minimalistic approach towards design. The event was attended by socialites, bloggers and media personalities.
The brand is a reflection of artistic expression that transcends age. In a revival of their original fashion ethos, Chapter 2 by Khaadi brings to the new store silhouettes that are wearable and contemporary. The freshness of simplicity is remarkable as it evokes a persona which does not associate itself in moving with the herd, but allows the wearer the luxury of creating an individual look of their own.
The racks carried designs in every colour under the sun, from simple monochromes to sunshine yellows and hot pinks, all in pure hand-woven fabrics. The trimmings and detailing on each piece was thankfully limited to perhaps a fancy button here or there, with no embroidery, no florals and no assortment of ribbons and laces. Keeping things sleek, the silhouettes were somewhat experimental, without being impractical. The high-low hemline remained a popular aspect as did crop tops and boxy cuts.
Imagine a contemporary take on traditional hand woven fabrics; preserving the art of indigenous hand weaving skill for three generations through high contrast progression of colour and composition. Constant and stringent quality control, working with trusted craftsmen generation after generation, preserving the age old crafts through the years, now results in the wondrous contemporary line called Chapter 2.
Chapter 2 also includes an exclusive line of accessories, bags, shoes, home textiles, ceramics, stationary items and more.