Jovago’s New Television Advertising Campaign in Pakistan

Karachi, July 28, 2015: For the first time in Pakistan, international hotel booking site, Jovago, has launched a TV advertising campaign. The campaign highlights the ease with which Jovago customers can find and book hotels that suit their needs.  It further describes the websites new and improved user interface which is aimed at optimizing user experience.

“This is a big step towards showing our customers how invested we are in ensuring their satisfaction with our services. Through this campaign, Jovago customers can see how simple and straightforward our new and improved, customer-centric, website is.” commented Nadine Malik, Managing Director of Jovago Pakistan. The ad campaign includes a 30-second TV advert and a print series focusing on the ease of access that the website provides. The Best Price Guarantee makes this process all the more hassle-free.

This is an interesting development in Pakistan, as the nation moves towards the more convenient and accessible online world in order to carry out practical tasks. The development and demand for such user-friendly and reliable tools demonstrates the need for more technological advancement and steps in that direction.

About Jovago

Jovago.com is an online hotel booking service with offices in Lagos (Nigeria), Nairobi (Kenya), Dakar (Senegal) founded by Africa Internet Group and has MTN and Millicom as its investors. Jovago.com, Africa’s No.1 booking portal, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. Jovago.com has over 20,000 local hotel listings across Africa and over 200,000 hotels around the world.

Sania Iftikhar

Sania is a Fashion grad from AIFD. Blogging is what she loves doing.