Pakistan is inclusive of four provinces which house a population of 199 billion. Pakistan is a country that is endowed with many exquisite and unique landscapes. It is a cultural centre, birthing many civilizations and religions that have flourished in this nation for over thousands of years. Pakistan’s tourism potential is phenomenal, however, hardly only two percent has been explored. If these resources are utilized and promoted efficiently Pakistan’s economic revival will begin. The declining tourism industry of Pakistan is finally on a rise now, attracting 1 million tourists in 2012with its diverse cultures, people and landscapes.
Pakistan was ranked 47 out of 200 countries in an analysis of the World Travel and Tourism Council’s.The top five tourist sites of Pakistan are Lahore, Taxila, The Karakoram Highway, Karimabad and Lake Saiful Muluk.
The seasonal bus service of the Pakistan Tourism Development Corporation recorded that on a daily basis over 2,000 tourists enter Naran on weekdays and over 20,000 on weekends.
In 2009, The World Economic Forum’s Travel & Tourism Competitiveness Report ranked Pakistan as a part of the top 25% tourist attractions for its World Heritage Sites. Famous archaeological and historic sites in Pakistan are ranging from mangroves in the South, to the 5,000-year-old cities of the Indus Valley Civilization that included Mohenjo-daro and Harappa.
Other famous monuments include the ruins of Taxila from the Gandhara Civilization, the Lahore Fort and Shalimar Gardens in Lahore, as well as the Historic Monuments of the ancient city of Thatta and the ancient fort of Rohtas.
The IATA (International Air Transport Association) forecasts that Pakistan domestic air travel will grow at least 9.5% per year, more than 2X faster than the world’s average annual growth rate of 4.1% over the next 20 years.
In 2013, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 6.2% of total employment (3,562,500 jobs).
It was recorded that 81% chose a double room, 15% chose single rooms and 4% chose other types of rooms. 63% of bookings are made less than a week before travelling, and 26% are made less than a day before. 97% of Pakistani’s opt for payment on arrival, and only 3% opt for pre-payment. Top Hotel prices in Pakistan range between Pakistani Rupees 15,000 to 20,000.