Maher Anjum and Hareem Rashid light up Times Square as Spotify’s EQUAL Pakistan Ambassadors

Maher Anjum and Hareem Rashid light up Times Square as Spotify’s EQUAL Pakistan Ambassadors

Celebrating the vibrant cultural tapestry and musical brilliance of Pakistan, EQUAL Pakistan proudly introduces its November and December ambassadors, Hareem Rashid and Maher Anjum. These incredible artists, recognized for their outstanding contributions to the music industry, have earned a spotlight on a digital billboard in Times Square, New York, as part of the EQUAL Pakistan initiative.

For December 2023, we shine the spotlight on Maher Anjum, a Pakistani pop sensation whose music beautifully fuses traditional Pakistani and Indian instruments with contemporary pop vibes. Maher’s catchy and heartfelt melodies, including hits like “Kahani Suno Zabani Suno,” “Ishqiya,” and “Ja Tujhe Maaf Kiya,” have captivated audiences worldwide. Her enchanting track, “Kya Hoti Hai Bewafai 2.0,” is featured on the EQUAL Pakistan playlist this month.

Expressing her pride, Maher shares, “Being Spotify’s EQUAL Pakistan ambassador is an immense honor for me. This initiative is close to my heart, promoting equality and giving our female artists a platform to be heard and celebrated. I appreciate Spotify for uplifting the voices of female artists in my country, allowing them to engage, participate, and showcase their love and passion for music.”

November’s ambassador, Hareem Rashid, a dynamic force in the music scene, embarked on her musical journey five years ago through social media. With notable songs like “AAG,” “Dil Hariyaan,” and “Scars,” she has become a rising star with a rapidly growing audience. Hareem’s track “Pathar Dil” was featured on the EQUAL Pakistan playlist in November, marking her induction into the program.

In her own words, Hareem expresses, “Being the ambassador of the month feels like reaching a musical high, not just a personal achievement but a collective push for more female voices in the mix. It aligns with Spotify’s mission to amplify women’s voices from this region, contributing to diversity and equality in the music scene.”

The recognition of Maher Anjum and Hareem Rashid on the Times Square billboard is a testament to their growing influence and the global impact of Pakistani music. EQUAL Pakistan is thrilled to have them as ambassadors, showcasing the rich diversity and talent that Pakistan has to offer to the world.

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