Edenrobe, one of the leading manufacturers and retailers of quality clothing for Kids, Women and Men in Pakistan has today announced the official brand launch of its new brand Furor. The brand offers top of the line modern casual clothing for the man of today. The launch is also accompanied by the opening of 5 stores nationwide within a matter of weeks.
“We believe that there’s still a huge gap which needs to be filled in casual clothing in Pakistan. Our experts and design team is all geared up to do so.Furor’s communication and marketing strategy will differ from all the current competitors and everyone will see that”, says the Director Operations of Furor, Fahad Dandia. ” Furor is a brand for fashion lovers. It’s experimental yet it will compliment one’s personality. We promise our customers to feel confident when they wear furor”.
Edenrobe has been producing quality garments for the entire Pakistani Family, since 1988. Furor had originally begun operations in 2014 as a modern casual line for men within edenrobe’s product range. It’s now a separate brand altogether, and rightfully so, with 5 stores being launched after the other within a few weeks. Furor stores will now be available at Lucky One – Karachi, Boulevard Mall – Hyderabad, Giga Mall – Islamabad, Chen One Tower – Multan and Emporium Mall – Lahore.
“Furor’s mission is to connect to the market through its product. We believe in giving the right product at the right price! Our market has become very conscious when it comes to price and that is a good sign. Furor’s product will be the right quality against its price”. The group and team behind the brand plan to have at least 10 stores open across the country within this year.
The event was star studded evening with Faizan Haque & Hira Hussain hosted and a major super fun show down between the very amazing Umair Jaswal and Mikaal Zulfiqar for the title of Furor Man. There was a musical dance performance to unveil the brand along with contest, games & giveaways. Notable celebrities including Shamoon Abbasi, Aiman, Minal, Abeer Rizvi, etc. made the event successful with their presence.
The Event & PR was handled by Keys Productions. #KeysProductions