The growing popularity of Dubai Chocolate in the UK has prompted a serious warning from the Food Standards Agency (FSA). Urging people with allergies to be cautious when purchasing these imported treats. Widely promoted by social media influencers, particularly on TikTok. Dubai-style chocolate has surged in demand, leading many small sellers to stock it online. And also in-store without meeting the proper UK labelling standards.
Dubai Chocolate May Lack Allergen Labels
According to the FSA, many of these chocolate products were not intended for sale in the UK market and therefore do not comply with local food safety regulations. In particular, products may lack English-language ingredient lists and legally required allergen warnings. For individuals with food allergies or intolerances, this could pose a serious health risk.
“Some imported Dubai-style chocolate products don’t meet our standards and could be a food safety risk, especially for consumers with allergies,”. Statement by Professor Robin May, the FSA’s Chief Scientific Advisor.
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He added that customers with food sensitivities should only buy products they are sure have been produced for UK sale. UK law requires that allergen information must be clear and visible, listing 14 regulated allergens including nuts, milk, eggs, and gluten.
Social Media Fuels Dubai Chocolate Trend
The rise of Dubai Chocolate in the UK can be attributed to viral videos on platforms like TikTok. In those videos, influencers showcase the product’s unique combination of chocolate, pistachio, tahini, and flaky filo pastry. Traditional Knafeh often inspires the product. This sudden boom in popularity has even caused major supermarkets like Waitrose and Lidl to impose purchase limits due to high demand.
However, the FSA has identified multiple cases of non-compliant chocolate products being sold through online shops, particularly TikTok Shop, without appropriate allergen details. Some items may also contain ingredients or additives banned under UK regulations.
The FSA is now actively sampling products to determine the extent of the issue. They are working with local authorities and allergy organizations to spread awareness.
If you suspect a Dubai Chocolate product lacks proper labels or poses a risk, you are advised to report it to your local trading standards office.
