Master Changan Motors Limited is fast becoming the face of automotive disruption in the country. With its motto of “Future Forward, Forever.”, the company is offering best-in-class vehicles and challenging the status quo one segment at a time.
Master Changan Motors Limited has announced the successful sales of more than 10,000 Alsvin within the first year, making it the fastest growing sedan in Pakistan. The vehicle has delighted its users with remarkable fuel efficiency, premium features like the sunroof, stunning design and an impressive interior. The vehicle also features Tire Pressure Monitoring System (TPMS), cruise control, customizable vehicle controls using the 7” human-machine interface (HMI) and faux leather seats.
“The success of Alsvin has been possible due to our commitment to bring the latest automotive design and technologies to the people of Pakistan”, Syed Shabbir Uddin – Director Sales & Marketing of Master Changan explained. “Today, customer’s confidence has resulted into the highest market share in relevant segments compared to all other new entrant brands. And to thank this confidence, we are announcing industry-leading 5 year warranty on all new Alsvins.”
To celebrate the occasion, Master Changan Motors Limited announced a special anniversary offer for all new orders in the month of March. Customers booking in March received free extension of warranty to 5 year / 150,000 km. The customers also received one year comprehensive insurance coverage under Changan Care | Protection Plan.
To cement the trust of customers and as a thank-you gesture, the company has announced the continuation of 5 year / 150,000 km warranty for all future Alsvin buyers. This highlights the Master Changan’s confidence in the product quality and reaffirms the commitment to offer the best customer satisfaction. The company is also going to introduce all new “Orion Blue” in Alsvin. This new shade has been widely appreciated in Oshan X7.
Customers can book the Alsvin with an extended 5 year / 150,000 km class-leading warranty at any authorized Changan Auto dealership.
The company’s first success in Pakistan has been Karvaan MPV. The popular 7-seat MPV has gained over 50% share in the small Van / MPV segment over the past 3 years. Changan Alsvin is the company’s foray into the B Sedan segment and has secured close to 25% market share in the relevant segment.
The recently launched Oshan X7 has quickly become the hottest selling SUV in the country due to its latest generation design, features and unparalleled engine performance. With its head-turning looks, the SUV is on track to disrupt the SUV segment in Pakistan.
Master Changan Motors Limited was established in 2018 as a result of the country’s Auto Policy 2016-21 with an investment of USD 136 million and a promise to bring futuristic vehicles within the reach of Pakistanis. Master Changan is the only JV with an OEM in three decades bringing in much needed FDI and Technology Transfer to Pakistan and within three years has become #4 in Pakistan’s auto industry and #1 among all new entrants. Changan is China’s #1 in domestic sales for over a decade. The brand leads in innovation and quality amongst all Chinese automobiles (Ranked #1 in Quality by JD Power) and has the highest investment in R&D in China.
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
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