Trending in Fashion & Beauty

Glowybox held its second beauty meetup here at Karachi Social, the new restaurant and lounge that offers a delicious menu and an attractive ambience. The meetup was attended by the members of its association such as beauty bloggers, makeup artists and models. The idea behind this meetup was to bring …

This is for all the women who Make IT Happen every day! Introducing the Maybelline New York Maker Women Anthem! A commendable effort by the brand and the agency, a brilliant campaign executed perfectly .   https://www.facebook.com/MaybellineNYPakistan/videos/1538262976243957/   Credits A Shiny Toy Guns Production Executive Producer: Asad Ul Haq Director: Mohsin Kamal Dop: Usman …

Discover the magic of everlasting fragrance with the most gorgeous women Mahira Khan, Maya Ali and Mawra Hocane as they shine in the all new Lux perfumed collection TVC which will leave you spell bound. https://www.instagram.com/p/BWiWDutB7w8/ The new Lux Perfumed Collection ad introduces three variants; Hypnotic Rose, Charming Magnolia and Elegant …

Award winning actress & producer Hareem Farooq has joined Pakistan’s biggest reality show ‘Miss Veet Pakistan’ as a judge for this season. This takes her association with the brand forward from earlier this year when she was signed on as one of the five mentors of Veet Academy – an …

The flagship store of DEFINE opened today at LuckyOne Mall, Karachi. Star-studded with prominent celebrities like Jia Ali, Tipu Sharif, Sana Fakhar and many more, as well as socialites, the opening was marked by a fashion presentation choreographed by the veteran Imran Kureishi.   https://www.facebook.com/trendinginsocial/photos/pcb.1494277043963821/1494276570630535/?type=3&theater   The evening began with a bustling Red Carpet, where guests took pictures on arrival,both at the …

Ever wondered why leather is used so frequently in Fashion across the globe?  Our fashion wishlist always include goods made of Leather, so we thought of an interesting article for our readers as to why this material is used so frequently in most of the products we see around. Does …

This Ramadhan Debenhams did something special for the people in need. Debenhams had teamed up with Akhuwat Foundation and Karachi Relief Trust to help the less fortunate in our society. I hope you all were just as excited to see campaigns like give and take as I was. https://www.instagram.com/p/BVjwz_5BtGB/?taken-by=trendinginsocial All …

Started in the year 1998, Khaadi is a name that represents Pakistan at both an international and a local front. The brand now announces the opening of its second outlet in the historic city of Peshawar which today is not only the capital of the province Khyber Pakhtunkhwa but also …

Fabbitt.com, Pakistan’s largest multi-label online fashion retailer, is all set to host the Fabbitt Eid Festival. Brainchild of Anush Ammar, a well-known fashion icon, the Festival will take place on 24th and 25th June, 2017 at the Royal Palm Golf & Country Club from 5pm until 3am. Sponsored by the …

What to know Momina Mustehsan’s secret for perfect hair every day? Whether color-treated? Undernourished, dry and damaged? Or coarse and unruly? L’Oréal Professionnel Serie Expert range is designed to address the individual needs of each person & delivers customized haircare to instantly transform your hair. https://www.facebook.com/lorealprofessionnel.pk/videos/1668601146524152/   Sania IftikharSania is …