Trending in Fashion & Beauty

As the COVID-19 pandemic continues to have widespread impact on the world with an alarming increase in infections, L’Oréal Pakistan launches a solidarity program, in support of the fight against the virus, with the local production of hand sanitizers and hand-washes, under its natural beauty brand Garnier. Below are the …

Pakistani textile industry has been an ideal model for a progressive state of the art manufacturing facilities that deliver high-quality fabrics with traditionally authentic aesthetics. Elite Embroideries was the first embroidery manufacturing company in Pakistan to launched the retail store called Motifz. The era of machine embroidered and sequenced fabrics were …

Fashion Model Zara Abid Looses Life in PIA Plane Crash. A Pakistan International Airlines (PIA) aircraft (Airbus A320), flying from Lahore to Karachi, crashed in the densely populated area of Model Colony in Karachi. As per reports Zara, left for Karachi following the death of her uncle. The tragic PIA …

Pakistan’s leading male grooming brand, Garnier Men proudly announces Pakistan’s leading actor, Ahad Raza Mir as the Official Spokesperson in Pakistan. An actor, director and play writer, the multifaceted Ahad RazaMir has boomed to earn prominence in a short span of time in both local and international film, TV and …

Hello beautiful ladies, as we are done with the first trimester of Ramadan. Now, this is the time when all ladies start worrying about their looks. Wait, what are you thinking? Is it about quarantine? Don’t worry because this guide will give you the simple yet chic makeup looks for …

Ramadan Kareem is just around the corner and certainly, we are bliss about it. Eid ul Fitar is a gift from Divine for all Muslims. Muslims celebrate this with great zeal and zest. Moreover, all the ladies start planning what they should wear as ladies have to look the best. …

As Pakistan faces one of its biggest challenges of Covid-19, we stand together with the nation. LUX Style Awards (LSA) has decided to not go ahead with the grand awards ceremony in 2020. We will instead redirect our show funds to partner with the Akhuwat Foundation in order to support …

Channeling her love for makeup through super easy tutorials Rea Moammar Rana daughter of actor Moammar Rana is a certified makeup artist & influencer who is gaining much fame for her work and henceforth the young makeup artist has a huge social media following. Her Instagram page @reaxmakeup is full with many beautiful …

So Kamal, Pakistan’s premium retail brand welcomes the new season with its new Spring Summer 2020 Collection. The new collection is now available nationwide on all So Kamal stores and also online at https://www.sokamal.com/. Featuring model Mushk Kaleem, the collection takes inspiration from the rich vibrancy of spring and crafts a blend between tradition …

Women have been contributing to this world in numerous ways and inspire us each passing day. Highlighting and acknowledging these driven women is what pushes others also to be the best version of themselves. Women are moving forward each day, breaking the glass ceiling and making their mark. Few of …