As World Music Day is celebrated globally on June 21, Spotify continues to connect listeners in Pakistan with a vast array of music from around the world. With over 100 million tracks available, Pakistani users have shown a strong affinity for both international and local artists.
Global Music, Local Trends
Spotify’s data from January to June 2024 highlights the music preferences of Pakistani listeners. Indian music dominates the charts, with artists like Arijit Singh and Pritam leading the list of most-streamed international artists. The top five also include Shubh, Sidhu Moose Wala, and Karan Aujla, reflecting cross-border musical preferences and cultural exchange.
Most-Streamed International Artists in Pakistan:
- Arijit Singh
- Pritam
- Shubh
- Sidhu Moose Wala
- Karan Aujla
Most-Streamed International Songs in Pakistan:
- “Husn” by Anuv Jain
- “Pehle Bhi Main” by Raj Shekhar and Vishal Mishra
- “King Shit” by Shubh
- “Ishq” by Faheem Abdullah and Rauhan Malik
- “Ve Haaniyaan” by Avvy Sra, Danny, and Sagar
Local artists are also making waves, with tracks like “Wishes” by Hasan Raheem, Talwiinder, and Umair, “Sadqay” by Aashir Wajahat, NAYEL, and Nehal Naseem, and “Tu Hai Kahan” by AUR featuring in the top 10 most-streamed songs.
K-Pop Craze Continues
K-Pop’s popularity in Pakistan has surged by 290% since 2021, driven primarily by listeners aged 18-24. BTS members Jung Kook and V, along with groups like TOMORROW X TOGETHER and BLACKPINK, dominate the charts.
Most-Streamed K-Pop Artists in Pakistan:
- BTS
- Jung Kook
- V
- TOMORROW X TOGETHER
- BLACKPINK
Most-Streamed K-Pop Songs in Pakistan:
- “Standing Next to You” by Jung Kook
- “Love Me Again” by V
- “Seven” by Jung Kook and Latto
- “FRI(END)S” by V
- “Chasing That Feeling” by TOMORROW X TOGETHER
Popular K-Pop Playlists:
- This Is BTS
- K-Pop ON! (온)
- This Is BLACKPINK
- Energy Booster: K-Pop
- K-POP for PK
Spotify’s data not only highlights the diverse musical tastes of Pakistani listeners but also underscores the platform’s role in promoting cultural exchange and supporting local artists.
Fahad is an entrepreneur and a marketing enthusiast who loves to write on trending topics. He loves travelling & playing tennis is what he does in his leisure time. He tweets @fahad164.
Email:- fahad164@gmail.com , fahad@themediaparadigm.com
