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The Dynamic Trio of Apex events in Doha


(Director Apex events, Jawed Khatri , Saf & Sana Salman )

“ Coming together is beginning, Keeping together is progress, working together is SUCCESS “ – henry ford

Jawed ,Saf & Sana , are young passionate entrepreneur, SAF armed with a Flying license from South Africa , Jawed khatri coming from  a top niche business family of India, Sana Salman , armed with a bachelor’s degree in Business Administration  and a penchant for fashion, ventured into the fashion and corporate world by making an events company formed in Qatar for their endless love for event management in 2010.

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“Apex Events “

Seeing the demand for event designers in Doha, They set out to introduce their services in Events and Production, a division of APEX BUSINESS SOLUTIONS WLL, is a team of Experienced, Creative, Enthusiatic and Dynamic professionals. They have vast experience in every segments of events management, Their goal is to give each & every event a different meaning, identity and vision.”Apex Events” is headquartered in Qatar. The establishment aims at simplifying & improving the quality of event management services. You can consider as… A WHOLESOME SOLUTION TO YOUR EVENTS

Their love for entertainment starting for the very first concert of singer “Imran Khan in 2010 “ leaded to many successful cooperate and live events . They gave birth to the idea of International Fashion Festival (IFF) which was termed as one of the biggest fashion event of Doha .


International Fashion Festival (IFF) aims to bring high-end fashion labels to the Qatari market by providing a platform for top local and international designers to showcase and exhibit their collections. On March 19 & 20, 2015, Apex Events organized IFF – Season 1 in Doha in collaboration with top designers from the Middle East and Pakistan, with the support of many local sponsors including Commercial Bank of Qatar, the Royal Plaza mall, Intergroup Shipping and Logistics, Qatari Business Women Association and Ms. Jawaher Al Kuwari, (member of executive committee of the business women forum under the umbrella of Qatar chambers & the founder and the managing director of Jo La Mode boutique as strategic partner), to promote fashion and culture in Qatar. IFF successfully introduced and hosted the first ever Asian and Qatari brands fashion show and exhibition in Doha and was very well received by the audience in attendance. After the success of Season 1, preparations are underway for IFF – Season 2 which is scheduled to take place in March 2016.



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Taking the cooperate event world of Doha by storm , Apex provided services for many leading events in Doha including the Waste management & recycling summit, Dental conferences , B2B furniture delegation for Turkish embassy and IGN convention are few names in the crown from the vast list of events under apex events.

Apex Events have set big plans for the citizens of Doha and Qatar to promote Asian culture to the market. One of them includes organizing the biggest Asian Musical Concert in Doha, Ustad Rahat Fateh Ali Khan’s Live performance in 2016. Ustad Rahat Fateh Ali is one of the leading singers from Asia who has performed at the grandest platforms of the world including the Noble Peace Prize Award in Oslo,Norway 2014, London Film Festival March 2012 and has won many accolades on international platforms including the Best International Act at the Bristish Asian Music Awards at Wembley arena October 2012. Ustad Rahat Fateh Ali will be performing live on 29th January 2016 at “Asia Town (West end Park)” in Doha to an audience of 15,000.

Apex Events also aims to provide upcoming and budding designers with consultancy services, management resources and assist them in organizing exhibitions, fashion shows, cultural shows and help brands develop their marketing strategies.





Sundus is a Media Graduate from Kinnaird College Lahore. Writing and Reviewing is her passion that she takes out at

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