New Name Reflects Company’s Unification to a Global Brand
KARACHI , MARCH , 2017 : After about a year of its 100% aquisition by Telenor Group , Tameer Microfinance Bank has been rebranded as Telenor Microfinance Bank . The Bank , established in 2005 , is best known for its joint venture with Telenor Pakistan for the launch of Pakistan’s first and now the largest branchless banking service Easypaisa , in 2009 .
Mr . Ali Riaz Chaudhry , President & CEO of the bank , announced the new corporate identity at a media briefing . He added , ” Our new name represents a significant foreign direct investment in Pakistan’s banking sector . We are proud of pioneering the journey of innovating financial services ecosystem in Pakistan , which started with the launch of Easypaisa – our mobile banking platform and a catalyst of future future banking . AS we continue to grow , we remain committed to empowering the underserved people of Pakistan through convenient , affordable and secure digital financial services . ”
Speaking at the event , the Executive Director of the State Bank of Pakistan , Mr . Syed Samar Hasnain , said , ” I congratulate Telenor Microfinance Bank on its successful transition and appreciate its lead in providing digital financial services to millions of Pakistanis . I am positive that the Bank , with a mobile banking platform like Easypaisa , will continue to promote financial inclusion in the country . The State Bank of Pakistan will continue supporting initiatives aimed at providing financial services to the segments still excluded from the mainstream financial system . ”
The management of Telenor Microfinance Bank remains the same , and all future business activities will be conducted under the new name .
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