To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem …
Read More »Mortein Partners with KPK Government to Fight Dengue & Chikungunya
Reckitt Benckiser (RB), makers of Mortein, partnered with the Ministry of Health, Khyber Pakhtunkhwa (KPK) to increase mass awareness on how to fight mosquito-borne diseases such as dengue and chikungunya after the recent outbreak in Peshawar. The two organizations collaborated to educate masses on how to reduce these diseases from …
Read More »Reckitt Benckiser announces “Hoga Saaf Pakistan” Initiative
53, 000 children die of diarrhoea in Pakistan every year which means 145 kids are losing their lives from a disease that should not take even a single life. These are not just numbers but a daunting reality. Pakistan is a rapidly growing nation, racing towards economic and social development.However, …
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