SWAROVSKI HOSTS SPARKLING COUTURE EXHIBITION – CELEBRATING COUTURIERS ACROSS THE MIDDLE EAST AND SOUTH ASIA

Over forty regional and international designers will exhibit custom-made pieces in Dubai on November 4th

Karachi, Pakistan, 22nd September 2015 – Swarovski, the global leader in cut crystal and fashion jewelry, hosts the first ever Sparkling Couture exhibition, celebrating the brand’s long-standing relationship with couture designers, as well as its 120th year of operation.

More than 36 couturiers and 6 Jewelery & Accessory labels from across the Middle East and South Asia will come together in the first event of its kind –each showcasing one specially-designed creation at the exhibition being held at The Madinat Arena on November 4th.

The event will showcase Pakistani couturiers: Elan, Maria B, Faraz Manan and Tena Durrani, all presenting a contemporary take on Ethnic Bridal wear.

Visitors to Sparkling Couture will experience exquisite couture pieces made with Swarovski crystals including intricate bridal, occasion and ethnic wear pieces, including kaftans, jalabiyas, evening gowns, accessories and jewelry.

“Sparkling Couture is a celebration of the incredible couturiers we have in the Middle East and South Asia,” said Flemming Nielsen, Vice President Operations, Asia South, “Our region is renowned for its love of customization, embellishments and, of course, bespoke couture. Bringing together these designers on one platform perfectly demonstrates the diversity of our couturiers and also offers a platform to celebrate our 120th anniversary in a one-of-a-kind interpretation.”

Swarovski has had a presence in the Middle East since the 1970s, and since then has established itself fully in the bourgeoning arts and design scene by collaborating with local fashion designers, architects, distributors, and local craft clusters that use Swarovski crystals in their unique work across the region.

“We are proud to be the partner of choice for many of the most talented designers across the region and internationally. The Sparkling Couture exhibition will bring to life how these talented artists create such wonderful pieces, using the finest crystals, forward integrated products and pearls from Swarovski,” added Andrew Mojica, Managing Director, Swarovski Middle East.

Sparkling Couture takes place on November 4th at The Madinat Arena from 8.30pm-12.00pm.

For more information on Sparkling Couture and on Swarovski in the Middle East, follow the Swarovski Crystal Blog and like the Swarovski Crystals Facebook page.

Swarovski

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity.
Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewellery, accessories and lighting. Now celebrating its 120th anniversary and run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,560 stores in around 170 countries, more than 25,000 employees, and revenue of about 2.33 billion euros in 2014.

Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2014, the Group generated revenue of about 3.05 billion euros and employed more than 30,000 people. The Swarovski Foundation was set up in 2012 to honour the philanthropic spirit of founder Daniel Swarovski. Its mission is to support creativity and culture, promote wellbeing, and conserve natural resources.
www.swarovskigroup.com