So Kamal launches ‘Festive Amore’ featuring Hania Aamir as the face of the campaign

So Kamal, Pakistan’s premium retail brand launches its new collection ‘Festive Amore’, featuring Hania Aamir as its new muse. The new collection is now available nationwide on all So Kamal stores and also online at

‘Festive Amore’ takes inspiration from the human attribute of seeking perfection and celebrates the uniqueness of the concept of perfection for every individual. Through ‘Festive Amore’, So Kamal expresses that perfection in its craftsmanship, creating pieces that are unique in their own way.

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The collection itself has 10 distinct designs subdivided into a premier range (5 designs) and a premium lawn range (5 designs). The premier collection is based in fabrics such as brosha jacquard, gold paper cotton jacquard combined with nets and more woven jacquard, whereas the premium lawn primarily offers chiffons and jacquard fabrics. The collection’s color palette ranges from soft pastels to bright hues and each ensemble is a fusion of contemporary and ethnic sensibilities.

The collection starts at an extremely accessible price range of PKR 5500 – 5950 and is now available nationwide on all So Kamal retail outlets and online at

“The Festive Amore collection is very close to us as a brand. Each outfit in the collection has a story to tell and celebrates the perception of perfection in every individual around us. It was an absolute delight to work with Hania Aamir as she, in her own way, has always pursued perfection in her professional and personal life” said CEO, So Kamal Mrs. Erum Ahmad.

‘Festive Amore’ by So Kamal featuring Hania Aamir

‘Festive Amore’ by So Kamal featuring Hania Aamir

‘Festive Amore’ by So Kamal featuring Hania Aamir

Video Credits: So Kamal

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