Sensodyne unveils films that give Pakistan Reasons to Smile

KARACHI : Leading Pakistani model and actress Sarwat Gilani hosted Sensodyne’s Reasons to Smile event on September 22 , 2016 at Port Grand , a screening of a series of films to celebrate stories of Pakistanis breaking barriers and spreading happiness in society .

The four films are based on the lives of Imkaan Welfare Organization Director and founder of KHEL – an escape created for children od Machar Colony – Tahera Hasan ; Lahore Cultural Club Meena Gabeena , CEO of NGO Meenay Laas , which works to rehabilitate survivors of disasters and imparting basic education to children .

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The screenings contained an audience of guests including GlaxoSmithKline Consumer Healthcare Pakistan CEO and GM Sohail Ahmed Matin and various media personnel . They were treated to the films which echoed the toothpaste brand ‘s mantra of creating a strong emotional benefit by giving people the liberty of smiling and having fun without worrying about sensitivity of the teeth .

Reasons to smile

Sohail Ahmed Matin while sharing his thoughts on the campaign said ” We are very proud of Sensodyne’s campaign ‘ Reasons to Smile ‘ We are also very honoured to have Sarwat Gilani wider audience and enable us to promote a positive image of Pakistan . We hope through this initiative we can encourage people to recognize and appreciate such efforts and thereby motivate many more to contribute to the society . ”

The Reasons to Smile campaign , according to Sensodyne’s Senior Brand Manager Asad Ahmed , ” hignlights the outstanding work done by Pakistanis to not only create awareness regarding the great work being done in our society , but also to celebrate these individuals who have given us an opportunity to smile in such difficult times and be inspired . ”

Explaining her affiliation to the project , Sarwat Gillani said the brand’s campaign of recognizing selfless acts of hardworking individuals inspired her , as it gelled in with her overall objective as an actress who has an on screen presence . ” These films gave me the liberty to discover these stories , go on a journey with these people , understand what they do , why they do it and how they do it and showcase them in a way I had envisioned . ”


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