The music sensation Rihanna has been appointed as the new Creative Director and Ambassador for German sportswear and lifestyle brand PUMA. With this add on to her CV Rihanna joins the ranks of famous sportsmen including Usain Bolt and Mario Balotelli as brand ambassador for the brand PUMA. Rihanna has previously endorsed fashion brands like River Island, Mac Cosmetics, Giorgio Armani, Balmain and Gucci.
The 26-year-old pop star will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio, Puma said in a statement today. PUMA is currently looking forward with its new marketing to compete with the big two in sportswear, Nike and Adidas.
Bjørn Gulden, Puma’s chief executive officer, said: “Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. “With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
We may see Rihanna’s first collection for PUMA brand coming in sometime next year.