Pakistan Cricket Board, following its successful bid in an open and transparent public tender process, has awarded live-streaming rights for the Pakistan region in respect of the Pakistan Cricket Team’s upcoming series against England and New Zealand to ARY ZAP, Pakistan’s leading and popular mobile app.
By virtue of being granted the rights, ARY ZAP will live-stream five Tests, eight ODIs and five T20Is between Pakistan and England as well as Pakistan and New Zealand in the period between December 2022 and May 2023. England will play three Tests in December, while New Zealand will play two Tests and three ODIs in late December/January before returning for five T20Is and five ODIs in April/May 2023.
ARY ZAP, during the bidding process, not only met the reserve price but offered 80 per cent more value than that for the previous live-streaming rights. The tender for these rights was closely contested and this increase speaks volumes of the brand Pakistan cricket has become, which is now attracting top of the line commercial entities to partner with it.
PCB Chief Executive Faisal Hasnain said here on Monday : “The PCB is excited at the robust response it has received for its live-streaming media rights for the Pakistan region for the remainder of its Men’s bilateral cricket season.
“It is an extremely positive development that partners like ARY Zap have shown keen interest in the rights and have continued to back this interest through our open tender process.
“Like last time we have seen a significant jump in our rights value; signalling to us a healthy growth and increasing competition in our local market’s digital landscape. We hope to build on this further and ensure better engagement and content offerings for our fans and not just for our TV audiences but also our online viewers.”
ARY Digital Founder and CEO, Salman Iqbal said : “I am so proud to see that ARY Communications has continued its association with Pakistan Cricket Board as the official live-streaming partner for a very exciting home season.
“The ARY Group has played a key role in building value within the Pakistan Cricket ecosystem and, once again, our acquisition comes as a result of the highest financial bid in the bidding process organised by PCB.
“This year, we have successfully live-streamed multiple events on ARY Zap including Pakistan’s home series with West Indies and England, the ICC Men’s T20 World Cup, the ongoing FIFA World Cup, and La Liga. ARY ZAP will now continue to provide Pakistani fans with exciting cricket content including a historic Test series with England and the twin tours of New Zealand to Pakistan.
“I wish PCB and Pakistan cricket team the very best for the upcoming home season.”
The live-streaming rights for Pakistan versus England and Pakistan versus New Zealand were the last of the available FTP media rights opportunities under the present programme. The PCB is in the process of finalizing its plans under the PCB Commercial Rights Programme 2023-2027, details of which will be announced in due course.
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