Pakistan’s leading luxury designer brand Asim Jofa’s Fashion Film Unveiled

Pakistan’s leading luxury designer brand – brings its viewers and consumers, its own unique story to life described through film. The fashion film is symbolic of the brand’s founder, Asim Jofa’s fashion philosophy: creating a vibrant style for the modern woman. Jofa’s palette of psychedelic colors are set in motion by director extraordinaire Asad-ul-Haq against the parched desert landscape of Interior Sindh. The colors form a life and shape of their own as they sway to the melancholic and soulful rhythm of the background score – a beautiful rendition by Soch – of “vey mein chori chori” originally sung by Reshma. The film captures the explosion of beautiful hues as they casually flirt with the Brand’s lawn girl, Cybil Chaudhry, ultimately becoming a commitment in an Asim Jofa designer silk fabric. The brand message is effective: be bold, appear powerful and stand out as you embrace the colors of Jofa! ‪

Related Post : Behind the scenes from upcoming Asim Jofa Luxury Lawn Collection 2016 Photoshoot

Watch it here:-

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Sania Iftikhar

Sania Iftikhar believes in the power of clear, straightforward writing. Her blog posts tackle everyday topics with relatable insights and easy-to-follow advice. With a conversational style, she makes complex subjects feel understandable. She’s dedicated to sharing knowledge and empowering readers to take action. Find her latest posts on trending in social.