Pakistan’s leading kidswear brand Hopscotch hosted its first solo fashion show, with first of its kind Kids-Led Fashion Show showcasing the brands’ Fall/Winter ’18 Collection titled “Adventures of Robin Land”.
Building on its brand philosophy of childhood wonder and joy, Hopscotch’s new Fall/Winter ’18 Collection is driven by the passion of discovering one’s origin, inspired by Robins, its brand identity, and how they signify good luck, passion, and new beginnings. The collection showcased vibrant knits and playful weaves. From florals, fruits to fantastical creatures and from prints and puffs to embroideries and appliques, the Hopscotch FW18 Collection based in cotton, wool, jersey and jacquard had it all.
The show also featured a performance by 11-year-old sitar maestro Ahmed Affendi, renowned for his brilliant rendition of the National Anthem on sitar. Affendid has emerged as a young heartthrob more recently, with his videos going viral over the internet earlier this year. The show was also complemented by four acrobat expert kids who exhibited their skills at the show.
Speaking about the show, Hopscotch co-founders Harris Syed and Romana Abdullah said, “We are delighted to host our first ever kids fashion show in Lahore. As a brand, we associate strongly with the effortless pleasures of childhood and our new Fall/Winter ’18 collection, Adventures of Robin Land, resonates the same, which will be showcased by the little stars leading show. We are a proud “Made in Pakistan” brand inspired from our struggle as parents to find good quality and trendy clothes for our kids in this market which are not outrageously priced. With Hopscotch, we’ve looked to bridge this gap. In terms of inspiration, our driving vision has been to capture the vibrancy, the fun and the joy of a child’s life in the form of a brand that we would love our kids to wear. We are as committed to a quality experience as we are to reminding every child that he or she is unique and a treasure.”
Hopscotch is the brainchild of entrepreneurial couple and duo, Romana Abdullah and Harris Syed. With clothes and accessories for boys and girls from 0-14 years, the children’s fashion brand is inspired by the color, joy and wonder of childhood. Hopscotch brings its philosophy of embracing joy and fun, to kids’ clothing and accessories. Hopscotch is currently retailed through 26 stores across 19 cities nationwide.