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Pakistan’s favourite fashion label “ÉLAN” launches in India through VESIMI

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Pakistan’s favourite fashion label, ÉLAN hosted an exclusive exhibition of their pret, lawn, and couture pieces, with Dubai’s acclaimed multi-designer store VESIMI at Foo, Lower Parel; and co-hosted with celebrity stylist Sanjana Batra.

The event’s décor was handled by Devika Sakhuja who created exquisite headgear for each of the mannequins and have the whole place an elegant and fresh vibe that complemented the brand.

ÉLAN x Vesimi hosted a day event for Mumbai’s discerning fashionistas with known personalities including Kubra Sait, Nishka Lulla, Shaheen Abbas and many more influencers.

Established in 2006, ÉLAN earned early success because of its intricately detailed and luxurious evening and bridal wear. After gaining popularity for its coveted couture, Élan began to produce a much sought after luxury prêt-a-porter, now known for its exquisite aesthetic, versatile silhouettes and impeccable detailing. ÉLAN, a French word, is synonymous with style, confidence and elegance and reflective of our design philosophy. An ÉLAN outfit can be traditional or modern, heavily worked or lightly embellished, but will always be pleasing to the eye.

VESIMI which is a luxury fashion store and portal retailing the best of Indian, Pakistani and Dubai Fashion week and Celebrity Designers offers the style-savvy customer unprecedented access to the hottest looks and latest collections in clothes, accessories, home & lifestyle via worldwide express delivery.

Since a decade VESIMI has established themselves as the brand representing Indian, Pakistani and Dubai Pret, Diffusion & Couture with a vast customer base.

Designer Khadijah Shah, founder, Élan talks about entering into the Indian market and shares her thoughts, “I am excited to bring my beloved brand, Élan into India through Vesimi. India remains one of the most prominent relevant avenues for us as we look at International expansion. The fact that our ethos is very similar, and the population five times that of Pakistan, our attraction is obvious.”

Founder and curator of Vesimi, Atinirmal Pagarani commented “It is such an honour to be able to give a brand like Élan, that is much loved, a platform to reach out to the Indian audience. The turnout and sales today were greater than even set expectations and we hope to bring a lot more exhibitions to multiple cities in India.”

One of Bollywood’s favourite stylists and our co-host for the evening Sanjana Batra further adds, “Élan has always been a personal favourite and I absolutely love their aesthetic. Vesimi is known for their great eye and curation so the two coming together were a match made in heaven. The turnout was overwhelming ofcourse and I’m so glad I got the opportunity to co-host the coming of such a loved brand in our city!”

The gorgeous Kubbra Sait, famously known for her character “Kuku” in Netflix Original- Sacred Games tells us about what she loves most about Élan; “What I really love about Élan in three words is that they are stylish, contemporary and bejewelled”

ÉLAN’s classic collection of pret, couture, lawn will be available at the Vesimi stores in Mumbai and on Vesimi’s online portal – https://vesimi.com

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